Skip to main content

Why having fun deserves to be taken seriously

Gaming is often blamed as a source of distraction, putting our children (and us) off doing something more productive or educational. But, according to numerous studies and experts in the emerging field of ‘edutainment’, what actually makes games enjoyable is the built-in learning process.


The theory is that when we are actively engaging with a game, our minds are grappling with its parameters – and that this is true of everything from Angry Birds, through World of Warcraft and FAA-approved flight simulators.

You don’t have to look far to see this principle in action. I was helping my son – then eight years old – with his homework one day. The weather was glorious and he was struggling to focus on his work, protesting that he wanted to go and play outside instead. And that was it: the gap between learning and play; the divide between what seems unengaging and laborious and what’s fun and engaging. That really started us on our journey to creating simulations that aid professional education, training and development.

Much to our surprise, IBM had the same thoughts. Beat Erb, IBM’s Technology Support Services BP Channels Sales Leader, was searching for a better way to train IBM Business Partners so that they actively understood the products and services their customers were using. He too saw the difference between his children happily playing games for hours and then doing all they could to avoid homework. I’m sure it’s a familiar story in homes across the world. But, if the science says that the fun in gaming is actually related to mechanisms for learning – exploration, experimentation, competition and achievement – surely it should be harnessed to create a more engaging way to educate?

There’s huge potential: 93.6 million people from Great Britain, Germany, France and Spain played video games in 2016, spending an average 7.3 hours a week, according to GameTrack (ISFE/Ipsos Connect). A well-designed simulation that harnesses the power of having fun to learn could result in a more confident, knowledgeable and motivated workforce. This is already being realised by industries where life or death decisions are made, such as aviation and medicine, allowing pilots and surgeons to model their decisions in a safe, simulated environment. The link between motivation and gaming is there, it’s now just a question of developing solutions that fit various industries – tackling the decision-fatigue felt by IT managers, for example. That’s really where Simulcation began.

There’s a world of difference between memorization and developing the skills and experience needed to best respond to situations under pressure. Education that feels stale or boring isn’t engaging or motivating students to learn. Simulated learning defies the idea that classroom learning is best. What we really need is interactive, immersive experiences that actively engage us in the learning process. For decades now, whether they know it or not, game designers have actually been creating highly motivating educational environments that their players enjoy. We know this first hand.

I couldn’t be more excited to show you how this all comes together. We’re revolutionizing professional education through simulation, starting with the IT industry. Contact us to find out more about our groundbreaking approach, or preregister to be among the first to experience Simulcation Datacenter.



- Arlette Pond, Simulcation CEO






Comments

Popular posts from this blog

Simulcation Datacenter launching to selected IBM employees and Business Partners

I’m very proud to announce that Simulcation Datacenter will launch this Wednesday May 17 th at an IBM TSS education event in Radolfzell, Germany. It marks the culmination of all our efforts as a team, and I couldn’t be more excited to see the first users create their own virtual datacenters. It’s been a long road that’s brought together an incredibly diverse team, in close collaboration with our partners IBM. The first users will be a small group of IBM employees and Business Partners who will experience a sneak peek at our technology before we go on to roll it out to more Business Partners and – later this year – the general public. It’s all part of our ambition to transform professional education for datacenter managers and IT staff, allowing them to safely model their complex purchasing decisions to find the right mix of hardware, software and services, whilst also having fun. Learning doesn’t have to be laborious, and technology has advanced to the point where we’re a

Gamification in 2017 – so what now?

Coined first in 2002 and then popularized in 2010, ‘gamification’ has been steadily on the rise ever since. Used to define the way developers were incorporating social and reward techniques from gaming into other types of software, it caught the eye of venture capitalists the world over and was reportedly mentioned in half of presentations by software application companies seeking funding. So, nearly a decade on, where are we now? Where has gamification taken us, and where will it go next? A short past One of the organizers of the first conference on gamification, Gabe Zichermann , predicted: ‘in a gamified future, I don’t think many companies, including the government, will be able to avoid becoming part of this trend. I think consumers will increasingly expect and demand that experiences become more fun and engaging. We can never ever go backward. People’s expectations have been reset. This will be the new normal.’ Gamification as a conscious technique has b

Why sales contests really work

Sales force compensation takes up the single biggest portion of marketing spend for most B2B companies, according to the HBR . Together, US corporates spend more than $800 billion on motivating their sales teams each year – that’s three times their advertising spend. Contests buck that trend by offering tangible, meaningful rewards that may, in some cases, beat cold hard cash. Whether it’s simply to drive revenue growth, encouraging new software adoption, or getting buy-in on changing processes, competition always breeds results. But the world of sales is changing. Now, managers need to look beyond motivating the individual, and devise contests that boost problem-solving and collaboration: the hallmarks of modern sales representatives. Keeping sales teams inspired, not just informed Where do you rank motivation in your list of factors that impact sales? Are raw sales skills more important? The truth is, motivation is the driving force behind all of your team’s